Abstract: Social media sites are any website that allows social interaction. Some popular social media sites are Face Book, Twitter, Instagram etc. Social networking has changed the way the youth lives, socializes and shares. The social media are very popular means of public communication among the youth all over the world. The aim of the study is to examine the impact of social media on communication, culture and behaviour of modern youth in recent era and the remedies and awareness should be taken to overcome the disadvantages of social media.

Keywords: Social media, Communication.