Abstract: The world of software industry is rapidly evolving. The term enterprise content management was long associated with Organizational practice of using standard set of tools and products housed in data centers for administration of unstructured content throughout its lifecycle, from creation to permanent storage or deletion. However this no longer reflects market dynamics or the organization needs for content in digital business. For IT heads in charge of content management projects, this means casting aside previous notions and rethinking their technology approaches. They should clearly implement in next few years, those technologies that provide consolidated views and analytics across multiple sources, while continuing to deliver engaging and supportive user experiences. This new technology is being called as “Content Integration Services”. Integration Services is a platform for building high performance data integration and workflow solutions, including extraction, transformation, and loading (ETL) operations for data warehousing. Integration Services includes graphical tools and wizards for building and debugging packages; tasks for performing workflow functions such as FTP operations, SQL statement execution, and e-mail messaging; data sources and destinations for extracting and loading data; transformations for cleaning, aggregating, merging, and copying data; a management service, the Integration Services service, for administering Integration Services packages; and application programming interfaces (APIs) for programming the Integration Services object model.