Abstract: Levi Strauss and Co. was formed over 130 years ago by Levi Strauss. Levi Strauss is one of the world's largest clothing companies. It manufactures and sells men's, women's, and children's jeans and casual clothing. Levi's, Dockers, and Levi Strauss Signature are the company's three key brands. Today, Levi Strass is one of the world's top ten apparel businesses. Levi Strass was ranked 510th by Fortune Magazine, yet it is ranked fifth in the business. The study opted the descriptive method and collected the primary data by a survey of 100 Levi’s users under convenience sampling method. The SPSS (Statistical Package for the Social Science) is used for the testing the software along with the percentage and graphical representation. “The "marketing mix" is used to refer to the primary aspects of a marketing strategy by a variety of marketing professionals, including business owners, marketing executives, and operations managers. Product, price, promotion, and placement are the four components that are often cited as making up the "four Ps" of the marketing mix. The ability of a marketing mix to aid a corporation in deciding whether or not a product or service is suitable for a certain target client group is one of the primary reasons for the mix's usefulness.

Keywords: Levi’s Products, Advertisements, Promotion, Customer satisfaction.

| DOI: 10.17148/IARJSET.2022.9767