Abstract: The purpose of this paper is to define social media marketing. Social media nowadays is among the ‘best possibilities available’ to an item to get in touch with potential customers. Community social networking websites are the method to interact socially. These new media win the believe in of customers by linking with them at a deeper level. Community online marketing is the new mantra for several manufacturers since early a season ago. Promoters are considering many different social media possibilities and beginning to apply new social projects at a higher rate than ever before. Community online marketing and the companies that utilize it have become more sophisticated. One cannot afford to have no existence on the social programs if the competitor is creating waves with its solutions and items. The blast of social media trend is as amazing as that and the speed at which it is improving is frustrating. International companies have identified social media promotion as a potential promotion system, used them with enhancements to power their marketing with social media promotion. This paper discusses about the ideas of social media and social media promotion and other aspects like the development and advantages, aspect and importance of social media in promotion, social media promotion methods. It identifies that the key condition of success on social media is being active and unique. At the end, the paper indicates how it is necessary to choose the appropriate medium based on their target audiences and the kind of social media site they tend to use, to be sure that their massages will reach their customers and they are able to communicate with them daily.

Keywords: Social media; Social media promotion; SMM, Development & Advantages of social media; Social Media Marketing, Social media online marketing technique, Interaction, Brand, Customer, Instagram, Twitter, Facebook, YouTube.

| DOI: 10.17148/IARJSET.2023.10634