Abstract: The main aim of this paper is to understand the investor’s awareness level towards crypto currency, with a special reference to Malappuram District in Kerala. Descriptive research design is adopted to conduct the study and data’s are collected from investors who are dealing with various investment options and share trading. Crypto currency investment is an innovative investment instrument most of the investors are regularly dealing with these investments without complete knowledge. The findings are generated is based on the awareness level of investors towards crypto currency in terms of Risk, Return, safety, legal procedure, liquidity, Technology and overall investment objectives. Awareness about crypto currency in terms of these factors highlighted the need for proper awareness system should be followed, improve their knowledge about crypto currency, and take necessary actions to reduce risk and uncertainty in individual level.

Keywords: level of awareness, risk, return, crypto currency, Bitcoin

| DOI: 10.17148/IARJSET.2023.10757