Abstract: The hospitality industry has witnessed significant transformation with the advent of online booking platforms. This research focuses on the analysis and evaluation of the booking website of Intercontinental Hotels and Resorts, a renowned global hospitality brand. The study examines the usability, functionality, and user experience of the booking interface, considering factors such as website design, navigation, booking process efficiency, and responsiveness across different devices. Additionally, the research investigates customer satisfaction and preferences concerning the online reservation system. The findings aim to provide insights into enhancing the user interface and optimizing the booking experience for Intercontinental Hotels and Resorts, contributing to the advancement of digital services in the hospitality sector.

Keywords: Online Booking Interface, User Experience (UX) Evaluation, Hospitality Industry Technology, Customer Satisfaction Analysis.

| DOI: 10.17148/IARJSET.2024.11475