Abstract: Of all the cultural industries operating in Mizoram, none compares to the music industry in potential for generating a sustainable source of employment. The digital revolution has impacted this creative industry so severely that it is now a hotbed of innovation. This paper, in the first part, addresses the debate of whether Mizoram truly has a “music industry”. Secondly, the paper posits certain stakeholders of the music industry as entrepreneurs through a synthesis of three well-established theories of entrepreneurship laid out down by Peter Schumpeter, R.S. Burt, and James E. Austin, Howard Stevenson and Jane Wei-Skillern. The paper concludes with a submission that a paradigm of self-organisation in the form of project management techniques must be laid out so as to develop a set of norms and practices for the local music industry. This is necessary for enhancing the capabilities of the stakeholders so that the industry can eventually be self-sustaining.

Keywords: Music industry, entrepreneurship, service marketing, project management.

| DOI: 10.17148/IARJSET.2024.111014