Abstract: This study explores the performance evaluation of distribution channels within a manufacturing context, focusing on both operational efficiency and customer satisfaction. As manufacturing processes evolve, integrating digital and traditional distribution strategies has become vital for maintaining competitiveness. The research examines how distribution mechanisms influence product delivery, operational costs, and service quality, thereby impacting overall organizational effectiveness. Emphasis is placed on understanding the integration of omnichannel models and their role in enhancing market reach.

The research methodology includes the analysis of internal distribution processes to identify inefficiencies, delays, and geographic challenges. Data collection involves both primary and secondary sources to assess how distribution performance correlates with customer experiences. The study also investigates the influence of consumer behavior on channel preferences, highlighting the growing need for businesses to adapt distribution methods in response to shifting market demands. Additionally, it addresses internal organizational conflicts that arise during channel management and how these affect strategic decision-making.

Key findings suggest that optimizing distribution networks through digital transformation and internal alignment significantly improves efficiency, customer satisfaction, and market adaptability. The study recommends that organizations invest in integrated distribution models, enhance their decision-making processes, and prioritize consumer-driven strategies to ensure long-term sustainability and profitability. These insights contribute to a broader understanding of how businesses can refine their distribution frameworks to achieve a competitive advantage in an increasingly dynamic global market.

Keywords: Distribution Channel Performance, Customer Satisfaction, Service Quality, Manufacturing Sector, Process Improvement

| DOI: 10.17148/IARJSET.2025.12478