Abstract: This paper examines the growing significance of online platforms specifically Flipkart to the sale of motor vehicle lubricants in India. With increasing digital commerce, conventional motor vehicle sales models are increasingly being complemented or substituted with digital strategies consistent with changing consumer behavior. The study investigates the impact of price, flash sales, product exposure, customer ratings, and online trust on lubricant buying behavior in online shopping. A quantitative method involving stratified sampling and descriptive statistics was utilized to test consumer behavior. The findings indicate that an overwhelming majority of respondents have purchased lubricants from Flipkart, motivated primarily by offer prices, competitive pricing, and product ratings. Strong correlations were also established between purchasing frequency and factors of trust such as authenticated reviews, reputation, and visibility during search. Regression and Anova statistical measures show that strategies such as price personalization, improved product descriptions, and engagement of customers yield significant improvements in repeat buys as well as in total sales. The research advises sellers to adopt dynamic pricing, enhance customer satisfaction, and deploy digital marketing so as to engage and enhance profitability. These findings contribute to the comparatively understudied area of e-commerce optimization within the automotive lubricants industry.

Keywords: E-commerce, Vehicle Lubricants, Flipkart, Online Sales, Strategic Framework

| DOI: 10.17148/IARJSET.2025.124109