Abstract: The logistics and transportation industry plays a vital role in enabling global trade, supply chain optimization, and economic development. With rapid advancements in digital technology, the sector is experiencing a significant transformation. Automation, data-driven decision-making, and real-time tracking systems are redefining traditional practices, compelling companies to innovate or risk obsolescence. This study aims to examine the logistics and transportation market landscape, evaluate the competitiveness of Femtosoft Technologies—a growing technology firm specializing in logistics solutions—and identify potential avenues for business development.

The research adopts a mixed-method approach, combining quantitative data from surveys with qualitative insights from industry reports and client feedback. Key market trends such as the shift to smart logistics platforms, cloud-based operations, and increasing client demand for visibility and customization are explored in-depth. Furthermore, the study evaluates how Femtosoft Technologies is positioned in this evolving market by analyzing customer perceptions of innovation, service quality, and brand awareness. The study concludes by highlighting potential business opportunities in underserved regions, small and medium enterprise (SME) markets, and integrated logistics solutions. The findings offer strategic guidance for Femtosoft Technologies and similar firms aiming to enhance competitiveness and market share in the tech-enabled logistics industry.

| DOI: 10.17148/IARJSET.2025.12530