Abstract: GG Organics, a company known for its eco-friendly chemical solutions, expanded into the home care segment in 2014 with the introduction of the Mugi brand. The initiative aimed to provide sustainable and high-quality household cleaning products that are both effective and environmentally responsible. The Mugi product line includes Mugi Ultra (liquid detergent), Mugi Fresh (fabric conditioner), Mugi Mila (detergent variant), Mugi Cleanser (hand sanitizer), Mugi Wipeout (floor cleaner), Mugi Dishwash (gel & bar), Mugi Spotless (toilet cleaner), and Mugi Detergent Bar. These products are formulated with a focus on eco-friendliness, cost-effectiveness, and ease of use.By integrating sustainability with innovation, GG Organics' Mugi brand aims to enhance household cleaning solutions while minimizing environmental impact. The company's commitment to research and development ensures continuous improvements, making Mugi a trusted name in home care.In recent years, there has been a growing shift towards sustainable and eco-friendly consumer products, driven by increased environmental awareness and demand for healthier living spaces. In response to this trend, GG Organics—a company known for its commitment to eco-conscious chemical solutions—entered the home care segment in 2014 through the launch of its Mugi brand. The Mugi product line was introduced to cater to households seeking cleaning products that are not only effective and affordable but also safe for the environment.

| DOI: 10.17148/IARJSET.2025.12584