Abstract: This study explores the effectiveness of integrated logistics optimization within samporto Freight Forwarding Pvt Ltd., focusing on enhancing operational efficiency, cost reduction, and service quality. As global trade dynamics become increasingly complex, the need for streamlined logistics processes has never been more critical. The research investigates current logistics practices in Samporto, identifying bottlenecks and evaluating the integration of advanced technologies and coordinated supply chain strategies. Data collection through interviews, operational audits, and performance metrics analysis reveals opportunities for route optimization, warehouse management improvements, and digital tracking systems. The findings suggest that adopting integrated logistics frameworks—combining transportation, inventory, and information flow—can significantly enhance the company's responsiveness and customer satisfaction. The study concludes with strategic recommendations aimed at fostering sustainable growth through efficient and cohesive logistics operations.

Keywords: Integrated Logistics, Logistics Optimization, Freight Forwarding, Supply Chain Management, Transportation Efficiency, Warehouse Management, Inventory Control, Operational Efficiency, Logistics Technology, samporto Freight Forwarding Pvt ltd, Route Optimization, ERP in Logistics, Logistics Integration, Real-Time Tracking, Cost Reduction.

| DOI: 10.17148/IARJSET.2025.12598