Abstract: The dynamic landscape of the automotive industry necessitates strategic optimization of logistics operations to sustain competitive advantage. This study examines the sales logistics framework of Hyundai Motors, identifying inefficiencies and recommending operational improvements. Through a mixed-methods approach involving literature review, data analysis, and stakeholder input, the study reveals critical gaps in vehicle dispatch, inventory management, and dealer coordination. Findings suggest that leveraging digital technologies, improving supply chain integration, and implementing real-time tracking can substantially enhance delivery performance, reduce costs, and boost customer satisfaction.

Keywords: Sales logistics, Hyundai Motors, automotive industry, supply chain optimization, inventory management, vehicle dispatch, digital transformation, real-time tracking, customer satisfaction, logistics efficiency

| DOI: 10.17148/IARJSET.2025.125108