Abstract: The quick evolution of digital media has revolutionized the way businesses engage with consumers, and interior design is no different. This research investigates the effect of social media marketing on the development and exposure of interior design companies, considering how social media affects consumer attitudes, brand awareness, trust, and engagement. The study centers on user feedback concerning frequency and type of interior design content experienced on websites such as Instagram and Facebook, and how these experiences inform decisions to engage with or hire interior design firms.

A standard questionnaire was provided to a sample group, and the data thus gathered was processed using several statistical measures: regression analysis to examine the impact of age on recommendation behavior, a t-test to examine differences between perceived entertainment and usefulness of content, ANOVA to measure differences across gender and profession, and correlation analysis to measure the relationship between ad interaction and interest to hire.

Most interesting findings include that the age factor has little influence on the behavior of recommendations, and liking ads is not necessarily reflected in finding that content as useful. There is, however, a high correlation between ad clicks on social media and interest in employing hybrid interior designers, which indicates successful targeted advertising. There may also be interesting market segmentation opportunities due to considerable differences in gender and professional portfolios.

Overall, the findings emphasize the necessity of a strategic, visually appealing, and active social media presence for interior design companies. Effective social media marketing not only helps increase brand recognition and trust, but also has a direct effect on customer conversion and business development.

Keywords: Social Media Marketing, Interior Design Industry, Business Growth, Consumer Engagement, Brand Recognition, Digital Advertising, Customer Behavior, Visual Content, Online Branding, User Interaction, Marketing Strategy, Audience Perception, Social Media Influence, Interior Design Promotion, Customer Trust

| DOI: 10.17148/IARJSET.2025.125129