Abstract: Consumer behavior and market trends in the interior decor business are analyzed in this study with a focus on Shristi Interior Product Dealers. Quantitative research was conducted by gathering data from 100 respondents to assess different factors affecting purchasing decisions. These include product quality, price, brand reputation, and how digital transformation impacts consumer preferences. Results indicate a moderate customer satisfaction rate, suggesting that although Shristi is known for product quality, there are areas like product familiarity, customer loyalty, and digital engagement where gaps remain. These gaps have the potential to adversely affect retention rates as well as future growth. The research highlights the need to create more effective marketing strategies and enhance service quality to meet the expectations of contemporary consumers. Also, leveraging sophisticated technology solutions, including ERP software and CRM solutions, is essential for optimising operations, driving customer interactions, and ensuring sustained business success. Bridging these gaps, Shristi can better strengthen its market position, develop a broader customer base, and evolve with changing consumer needs in the competitive world of interior decor.

Keywords: consumer behavior, market trends, interior decor, digital transformation, customer satisfaction

| DOI: 10.17148/IARJSET.2025.125134