Abstract: In today’s highly competitive consumer technology market, customer satisfaction serves as a crucial indicator of brand performance and long-term success. This project explores consumer satisfaction with Lenovo laptops at TINKAS Industries Pvt. Ltd., a leading IT infrastructure provider based in Chennai. The primary aim of the study is to evaluate how Lenovo laptops meet consumer expectations in terms of performance, price, features, service quality, and overall value.

Through a structured questionnaire and a sample size of 100 respondents, the study investigates key factors such as product awareness, buying behavior, usage purposes (e.g., professional, gaming, or educational), preferred payment modes, and the problems users face while using Lenovo laptops. The research also analyzes the influence of offers, advertisements, and after-sales service on consumer satisfaction levels.

Findings reveal that the majority of users are young (15–25 years), brand-aware, and prefer to purchase laptops from physical showrooms. Most respondents are satisfied with the service provided and believe Lenovo laptops fulfill their requirements. However, issues like slow processing speed and display problems were frequently reported. Price and availability emerged as the strongest drivers behind purchase decisions, while marketing efforts—especially advertisements—were seen as areas needing improvement.

Overall, this project highlights the significance of consistent product performance, competitive pricing, and strong customer support in ensuring high satisfaction levels. It concludes that companies like Lenovo and its distribution partners must continuously innovate, improve service delivery, and align with evolving consumer expectations to maintain brand loyalty and market relevance.

Keywords: Consumer satisfaction, Lenovo laptops, TINKAS Pvt. Ltd., buying behavior, service quality, brand awareness, product performance, user experience.

| DOI: 10.17148/IARJSET.2025.125312