On a Saturday afternoon ,2023 Mr. Aryan Raj was busy in a brain storming & ice breaking session along with his stake holders to reach a point at which several decisions to be taken that would determine the future of the company. Aryan was the founder of FLUNKY, a start up company marketing indigenous toys in an exclusive showroom in Delhi's heart. It was established in the year 2018 and running successfully since then. With a passion for toys sparked by his father's stories about India's 5,000-year-old toy-making legacy, Aryan aims to provide high-quality, affordable toys for children aged 5-15. The toys not only augment child’s mental & physical dexterity but imbibe a sense of cohesiveness & camaraderie. His father’s thought has casted an indelible impression in his mind and he decided that one day he would kick start his own venture in this segment. According to Mr. Aryan Raj the Indian toy industry growth is tardy due to lack customization which is not found in imported toys. The imported toys are expensive but allure children due to its innovativeness & articulate design. The Indian are very conventional and not updated to latest trends in the market and price is also very high. He felt elated to see that Indian toys industry is reviving and has sanguine future ahead. Aryan believes the Indian toy industry's growth is hindered by a lack of customization and innovation, making imported toys with indigenous appealing despite their higher prices.

| DOI: 10.17148/IARJSET.2025.12727