Abstract: This paper discusses how to improve the marketing of services and products through the management of resources of various types of human and financial and other and the use of models and technology that helps in achieving this and presented some sources that refer to some types of models actually used and their impact on the work environment

Keywords: Decision Process Analysis, Customer relationship management, planning optimization, Market planning.

| DOI: 10.17148/ IARJSET.2019.61205