Abstract: Every product has to gone through with different stages of life cycle.  If today nay product is comes under top brands can be come under decaling stage in few years. Same happened with Nokia phones. This paper will explore the reasons behind why Nokia failed in market and what it couldn’t able to sustain in market. This paper will throw light on why the growth span of Nokia was so short and it couldn’t able to recover its position in market among in its rivalries.

Keywords: Nokia, Mobile, Product Life Cycle

| DOI: 10.17148/IARJSET.2020.7105