Abstract: This study explores the coordinates for strategic adaptation of the healthcare services suppliers, in the framework of different setups of systems with the objective to deliver consistent value for their patients' fulfilment. Given the healthcare industry specifics, the general variations of elements and the strategic choices are substantially impacted by the manner in which the healthcare systems are designed and how they are evolving. The prosed approach is integrative, aiming to provide both academics and practicians with a perspective on encompassing medical business development, taking into account the specific opportunities provided by the combination of elements from each of the main models of healthcare systems, in various individual contexts. This examination supports the proper positioning of the patients is as the focal point of the business, aiming at proving them with the best value and efficiently developing the business on the long term in connection with the market reality.

Keywords: Consumer value, Healthcare systems, Marketing mix, Patient satisfaction

| DOI: 10.17148/IARJSET.2021.8215