Abstract: Moment marketing has gained immense popularity in India as brands leverage real-time events, trends, and cultural moments to engage with their audience. This marketing approach involves capitalizing on viral content, social media trends, and major happenings to create timely and relevant campaigns that resonate with consumers.

Keywords: Moment marketing, social media influencers

Downloads: | DOI: 10.17148/IARJSET.2025.12205