A STUDY ON DIGITAL MARKETING IN TOURISM AT EPIC HOLIDAY

Abstract: The rapid spread of digital technologies has fundamentally transformed the global tourism industry. Tourism companies are quickly shifting their marketing & promotion activities from the traditional offline channels to dynamic digital channels, creating revolutionary changes in consumer behaviour, brand engagement and sales conversion. The project study “A Study on Digital Marketing in Tourism an Epic Holidays” in aimed at exploring and evaluating the role of digital marketing strategies in the tourism sector. Epic Holidays is a leading travel and tourism company based in Nagapattinam and has been taken as the reference organisation for the study. The research examines various facets of digital marketing in the tourism sector including Search Engine Optimization (SEO), Social Media marketing, Email Marketing, Content Marketing and Online Booking platform management. The Findings show that most today’s travellers prefer to use digital platforms for travel research, planning and booking and the social media platforms, such as Instagram, Facebook, and YouTube play a significant role in influencing travel decisions and brand perceptions.

Keywords: Digital Marketing, Tourism, Epic Holidays, Social Media Marketing, SEO, Instagram, E-Tourism, Tamil Nadu, Travel Industry, Online Booking