Abstract: This study aims to examine the relationship between work-life balance (WLB) and employee retention, focusing on how various work-life balance practices impact the likelihood of employees staying with an organization. In today’s competitive work environment, employees are increasingly seeking flexibility and support in managing both professional and personal responsibilities. The research investigates the extent to which organizations’ WLB initiatives such as flexible work schedules, remote work options, and wellness programs contribute to employee satisfaction and retention rates. The study explores the perception of employees regarding their work-life balance and how it influences their decision to remain with the company.

By gathering data through surveys and interviews with employees, the study aims to identify key factors that impact WLB and retention, including the challenges employees face in achieving a balanced life, and how organizations can address these concerns. Findings from the study reveal that employees who report better work-life balance are more likely to express a higher level of job satisfaction and are less inclined to leave the company. Conversely, employees who struggle with long hours, high stress, or lack of flexibility show a higher intention to seek employment elsewhere, highlighting the significant role WLB plays in employee retention.

The research concludes with several recommendations for organizations to improve their work-life balance offerings, such as implementing more flexible working hours, promoting mental health initiatives, and fostering a culture of open communication regarding workload expectations. By addressing these factors, companies can improve employee retention, leading to higher engagement, productivity, and a more positive work environment.

Keywords: Work-life balance (WLB),  Employee retention, Organizational commitment, Flexible work policies, Employee engagement

| DOI: 10.17148/IARJSET.2025.12498