Abstract: In today’s dynamic employment landscape, strategic hiring and employee retention are critical to maintaining long-term organizational performance. This study explores the connection between recruitment practices and retention, addressing challenges such as talent shortages, high recruitment costs, and employee turnover. Recruitment has evolved into a strategic function that aligns employees’ capabilities with organizational goals and culture. The study employs a descriptive research design with a mixed-method approach, involving 120 participants, including HR professionals, recruiters, and new employees, selected using convenience sampling. Data collection was done via structured surveys, interviews, and focus groups, complemented by insights from internal records, industry reports, and relevant literature. The findings highlight the importance of competency-based hiring, transparent communication, and inclusive recruitment in enhancing employee engagement and retention. Statistical analysis, using tools like ANOVA, chi-square, and regression, revealed a strong correlation between effective recruitment and organizational stability. The study concludes that a adaptive recruitment strategy, combining training, rewards, and a supportive workplace culture, is key to improving retention and ensuring sustainable development.

Keywords:Recruitment practices, Employee retention, Talent acquisition, Workforce engagement, Organizational growth, Hiring strategies, Human resource management, Employee turnover, Employee branding, Employee engagement.

| DOI: 10.17148/IARJSET.2025.125252