Abstract: Recruitment is the process of finding the right people for a job, starting with a company defining its needs and then attracting candidates through various methods like online job boards, employee referrals, and social media. This involves screening applications and resumes, potentially using Applicant Tracking Systems (ATS), and assessing candidates through interviews, tests, and other evaluations. In India, this process includes specific adaptations like the use of job portals like Naukri.com and faces challenges such as skill gaps and regional diversity, while also being influenced by trends like AI and a focus on candidate experience. The importance of employer branding to attract top talent, the utilization of data-driven recruitment strategies for informed decision-making, the strategic use of social media for talent engagement, the increasing prevalence of the gig economy and contract staffing, and the personalization of candidate engagement to cater to individual preferences. Despite these advancements, recruiters encounter challenges such as attracting qualified candidates, engaging top talent in a competitive market, managing time-to-hire, addressing skill gaps, navigating high competition and regional diversity, mitigating employee attrition, ensuring a positive candidate experience, overcoming unconscious bias, and effectively integrating technology while preserving the human element in the recruitment process

Keywords: Recruitment, Sourcing and Screening, Career Gap, Fake Profiles, Covering gaps, Skill levels.

| DOI: 10.17148/IARJSET.2025.125142