Abstract: Digital technology is new force that is driving massive changes in the insurance sector. For insurance, the changing landscape of insurance has led to a flurry of technological advancements in the Industry. New digital technologies are changing the way customers interact with insurers. The way Insurance Company operates through digital channels and depend heavily on technology to service an Insurance policy is known as Digital Insurance. Digital Insurance consist of offer a customer- first business approach, offer a variety of channels through which customers can compare and buy insurance through on-line without the help of middlemen or agents.

Keywords: Insurance, technology, on-line, agents.

| DOI: 10.17148/IARJSET.2024.11655