A STUDY ON JOB SATISFACTION AND ITS IMPACT ON EMPLOYEE RETENTION IN MAYILADUTHURAI

Abstract: Employee retention has become one of the major challenges faced by organizations in the current competitive business environment. Employee job satisfaction plays a significant role in influencing retention and reducing employee turnover. The present study aims to examine the impact of job satisfaction on employee retention among employees in Mayiladuthurai. The study focuses on various factors influencing job satisfaction, including compensation and benefits, work environment, career growth opportunities, leadership support, and work-life balance. Primary data were collected from 150 respondents through a structured questionnaire using a simple random sampling method. The collected data were analyzed using Percentage Analysis, One Sample T-Test, Chi-Square Test, and Correlation Analysis. The findings reveal that job satisfaction has a positive and significant relationship with employee retention. Employees satisfied with organizational practices, supportive management, and career development opportunities demonstrate stronger retention intentions. The study concludes that organizations should focus on improving employee satisfaction to enhance retention and organizational performance.

Keywords: Job Satisfaction, Employee Retention, Employee Engagement, Human Resource Management, Organizational Commitment