A STUDY ON RECRUITMENT METRICS AND THEIR IMPACT ON ORGANIZATIONAL EFFICIENCY

Abstract: This paper examines how social media platforms simplify and enhance employee recruitment. Networks such as LinkedIn, Facebook, and Instagram enable organizations to reach a large pool of applicants—both active and passive job seekers—within a short time frame. By facilitating rapid communication and streamlined application processes, social media reduces recruitment costs and time. Moreover, it supports employer branding and assists organizations in identifying qualified candidates, thereby making the recruitment process more efficient and effective.

Keywords: Social Media Recruitment, Employer Branding, Human Resource Management, Cost and Time Efficiency, Talent Acquisition