Abstract: This study explores the application and potential enhancement of Just in Time (JIT) technology within Flipkart’s supply chain operations. As one of India’s largest e-commerce platforms, Flipkart relies heavily on efficient logistics and inventory management systems to meet customer demands. The research focuses on evaluating current JIT practices used by Flipkart, identifying inefficiencies or bottlenecks, and proposing advanced strategies or technologies—such as AI-driven demand forecasting, real-time data analytics, and automated warehousing—to upgrade its JIT framework. The study also examines the impact of these upgrades on operational costs, delivery speed, and customer satisfaction. By aligning JIT principles with modern technological innovations, the research aims to present a roadmap for Flipkart to enhance responsiveness, reduce waste, and strengthen its competitive edge in the fast-paced e-commerce environment.

Key Points: Upgrading, Just in Time (JIT), Flipkart, Supply Chain, Efficiency, Inventory Management, Demand Forecasting, Real-Time Data, Automation, Customer Satisfaction, Competitiveness.

| DOI: 10.17148/IARJSET.2025.125316