Abstract: Aviation Industry has held its stead and ensured corporate business across the world. India saw the growth of airlines from the beginning of the twentieth century albeit, in the private sector, India also witnessed Nationalization followed by privatization. With a multitude of domestic and global players, aviation in India grew leaps and bounds. Many private airlines wound up on various accounts, many were born as well. The Government of India ensured that Air India and its subsidiaries which were successful till the 1970s and were losing steam on account of bureaucratic and political apathy was funding the behemoth, which turned out to be a loss-making enterprise. The world of aviation has seen plenty of Acquisitions, Mergers, Joint-ventures, Alliances, Partnerships and other business combinations as researched and studied by Prof. Benjamin Gomes-Casseres in his Remix Strategy. The Research paper is a work in progress which is focusing on the dynamics of what the TATA Sons are doing to ensure a revert back to the business that they originally founded in 1932.

Keywords: Acquisitions, Mergers, Joint-Ventures, Alliances, Partnerships, Value-creation

| DOI: 10.17148/IARJSET.2021.8867