Abstract: AI is the today’s advanced approach of implementing marketing strategies focusing on advanced technology which benefits such as better user experience by getting personalized suggestion, preference based browser, customer demand anticipation, availing advanced search options as image-based product search and improved inventory management, and efficient delivery management and many more.

The benefits of using the AI technology includes development of tailored solutions, products and experiences as per the changing market demands, the applications such as data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features to improvise the marketing strategies for business.
However, the consideration also be made so as to focus on the ethical approach of tapping the potential market and generating the more business benefits by way if ethical practices includes privacy, bias, and accountability.

Keywords: AI, Digital Marketing, IoT, Strategies, Marketing, Innovation, Decision Support System

| DOI: 10.17148/IARJSET.2024.11354