Abstract: Farming is a very old and a well-known traditional occupation in India. The farming which is said to be done with a very healthy note in olden days is now not addressed the same. There is a growing importance on health benefits as people are becoming conscious about the food they and their family members consume. Through the concept is not new to us. We are seeing a rise in organic farming, as it is the need of all of us. Consumers are becoming highly conscious about their health and the foods they consume more and more people are opting for organic food to avoid the consumption of foods to avoid that are grown using chemical preservatives. India is bestowed with lot of potential to produce all varieties of organic products due to its agro-climatic regions. In several parts of the country, the inherited tradition of organic farming is an added advantage. The study reveals that there is significant demand for organically grown producer. Hence, more retail outlets can be established, which results validates in self-employment and sustainable nature of farming that can be promoted. Organic farming systems have attracted increasing attention over the last one decade, because they are perceived to offer some solutions to the problems currently besetting the agricultural sector. Organic farming has the potential to provide benefits in terms of environment protection, conservation of non-renewable resources and improved food quality. Organic farming continues to be developed by various organic agriculture organizations today. It relies on fertilizers of organic origin such as compost manure, green manure, and bone meal and places emphasis on techniques such as crop rotation and companion planting. Biological pest control, mixed cropping and fostering of insect predators are encouraged.

Key Words: Marketing, Organic Farming, Self employment, Sustainable Development Retail Stores.

| DOI: 10.17148/IARJSET.2021.81027