Abstract: This project presents the development of an Augmented Reality (AR) Business Card using Unity and the Vuforia SDK, aiming to revolutionize traditional static business cards by integrating interactive multimedia elements. By scanning a printed card with a smartphone, users can access dynamic 3D content such as clickable icons for calling, emailing, viewing location, and connecting to social media platforms like Facebook, Instagram, YouTube, Flipkart, and Amazon. The system architecture comprises real-time marker recognition, 3D content rendering, interaction handling, and video playback, with Blender used for 3D modeling and Unity for scene behavior through C# scripting. Designed for professionals in visually intensive fields like architecture and interior design, this application enhances personal branding and portfolio presentation through an engaging and modern digital interface, underscoring AR’s potential in transforming conventional professional networking tools.

Keywords: Augmented Reality, AR Business Card, Unity, Vuforia SDK, 3D Content, Image Tracking, Interactive Media, Professional Networking, Digital Portfolio, Multimedia Presentation, Marker Recognition, C# Scripting, Blender, UI/UX Design.

| DOI: 10.17148/IARJSET.2025.125319