Abstract: Increasing the world population every year resulted in the need for quality birthing service facilities let alone equipped with excellent service gave birth without pain because most pregnant women in modern times want to give birth comfortably, safely and economically. So the opportunities and prospects for the clinic's business are wide open. To open a maternity clinic required a business model. Business Model Canvas (BMC) developed by Alexander Osterwalder and Yves Pigneur. can help us see more accurately what kind of business that is or we live and can change the concept of a business model that initially complicated to be simple and strategic because in the BMC there is a business framework and how to formulate a business idea. BMC is presented in the form of a canvas sheet containing nine elements (boxes): Customer Segments, Value Proposition, Channel, Customer Relationship, Revenue Stream, Key Resources, Key Activities, Key Partnership, and Cost Structure. Business Canvas model can facilitate the business beginner (startup) and who already run in knowing the most important aspects of a business. Business Model Canvas can be used in industry Maternity clinic using epidural analgesia.

Keywords: Business Model Canvas, Maternity Clinic, Epidural Analgesia

| DOI: 10.17148/IARJSET.2018.575