Abstract: The research paper on "Catalog Design and Management" delves into the critical aspects of creating and maintaining effective catalogs to optimize sales and enhance user experience. Catalogs have long been a fundamental tool in marketing and sales strategies, enabling businesses to showcase their products or services to potential customers. In this study, we explore the elements that contribute to successful catalog design, including visual appeal, layout, and branding consistency. We investigate the advantages and disadvantages of both digital and physical catalog formats and analyse their impact on businesses and users. Additionally, we delve into catalog management strategies, addressing the challenges of updating and personalizing catalogs in a dynamic market environment.

Keywords: catalog, analyse

| DOI: 10.17148/IARJSET.2023.10777