Retailing in India is business activity which evolves from ancient and medieval period. It has faced many developments and changes in multiple folds in the last three decades. This COVID-19 has brought so many changes around the world in all aspects. It has marked an imprint on retail sector also. It has given so many challenges to the modern retailers and provided a lot of opportunities to both traditional and modern retailers. All these challenges and opportunities made the retail sector to take a new facet.

| DOI: 10.17148/IARJSET.2023.10681