Abstract: E-commerce has revolutionized the global marketplace, creating new opportunities and challenges for logistics providers. Safe Express Pvt. Ltd., a key player in the logistics industry, has faced significant challenges in managing e-commerce deliveries efficiently. This project, titled “Challenges and Solutions in E-Commerce: A Safe Express Perspective,” aims to analyze the obstacles encountered by Safe Express in the e-commerce sector and explore potential solutions for overcoming them.

The study identifies critical issues such as delivery delays, high operational costs, inefficient tracking systems, damaged goods, and customer dissatisfaction as major challenges faced by Safe Express in its e-commerce logistics operations. Through a combination of primary research (surveys and interviews with employees, customers, and industry experts) and secondary research (company reports, industry case studies, and market analysis), the study examines the root causes of these challenges.

Furthermore, the research explores various solutions, including technology-driven logistics management, AI-based route optimization, automation in warehousing, enhanced customer service strategies, and cost-effective delivery models. By evaluating the effectiveness of these solutions, the study provides recommendations for Safe Express to improve its e-commerce logistics operations and regain competitiveness in the market.

This project serves as a valuable resource for logistics companies looking to navigate the evolving e-commerce landscape, highlighting best practices and innovative strategies to enhance efficiency and customer satisfaction.

| DOI: 10.17148/IARJSET.2025.12575