Abstract: This study emphasises the importance of design coherence in allowing consumers to comprehend and interact with it meaningfully. The study identifies four essential aspects of coherence design: the employment of consistent elements, the establishment of a strong visual hierarchy, the utilisation of meaningful interactions between pieces, and the provision of user feedback. The advantages of coherence design include improved usability, a better user experience, and more user happiness.

| DOI: 10.17148/IARJSET.2023.10760