Abstract : Sugar and sweet consumption have been popular and inherent to Indian culture, ethnicities, and religion from ancient epochs. Sweets and sugar intake has been increasing in all age groups globally, with the greatest increase in populace of young adults. In the young adult's life, college-age years are the critical period where many food habits and practices develop, including nutrition and food choices. In this study, we examined the jaggery and sugar consumption among young adults the college students. The information regarding the preference of sugar and jaggery, reasons for the preference, frequency, quantity, and attitude of sugar/jaggery consumption among college students were collected using the questionnaire in the Google form. Among the 148 students sugar was preferred by 38% of the selected college students, 37% jaggery and 25% preferred both sugar and jaggery. Nearly 57% preferred sugar for the taste and 62% preferred jaggery for health benefits compared to sugar. Around 81% consumed 50g of sugar /day and 62% consumed 40g of jaggery/day. Students attitude shows that the jaggery consumption was good to health (84±2.6) and energetic (42±2.2). Only 2±0.8 students recorded that the consumption of jaggery was sluggish. It was concluded that the consumption of sugar was found to be high among the selected college students and taste was the influencing factor influenced to prefer sugar and jaggery. Imparting knowledge on the recommended allowance of sugar and jaggery will regulate their consumption.
Key words: Consumption. Jaggery, Sugar, Students

| DOI: 10.17148/IARJSET.2021.81258