Abstract: The rapid growth of digital technology and internet penetration has significantly transformed the retail sector, especially in online grocery delivery services. Quick-commerce platforms like Blinkit and Zepto have emerged as major players by offering ultra-fast delivery and convenient shopping experiences. This study aims to analyse customer preference, satisfaction, and behavioural patterns towards these two platforms through a comparative approach. The research was conducted in Coimbatore city with a sample size of 100 respondents. Primary data were collected using a structured questionnaire, along with supporting secondary data from journals and websites. Statistical tools such as percentage analysis, Chi-square test, ANOVA, and correlation analysis were used for interpretation. The study examines factors like delivery speed, pricing, product availability, app usability, customer support, and promotional offers. The findings indicate that speed and convenience are the key drivers of customer preference. Competitive pricing and discounts also strongly influence purchase decisions. Both platforms show high levels of customer satisfaction, though slight differences exist in perceived service quality. The research highlights changing consumer behaviour towards quick-commerce services. Overall, the study provides valuable insights and recommendations to improve customer experience and strengthen competitive positioning in the online grocery market.

Keywords: Online Grocery Delivery, Blinkit, Zepto, Customer Preference, Satisfaction, Behaviour.

Downloads: | DOI: 10.17148/IARJSET.2026.13213