Abstract: The “Smart Market Intelligence & Opportunity Detection System” project aims to support small businesses and entrepreneurs by providing data-driven insights into market gaps, consumer behavior, and competitive dynamics. Leveraging Machine Learning and Data Science techniques, this system analyzes diverse data sources such as e¬commerce platforms, regional economic indicators, and online consumer sentiment to identify unmet product demand and emerging opportunities. It utilizes clustering algorithms, predictive models, sentiment analysis, and scoring mechanisms to evaluate feasibility, assess competition, and recommend strategic actions. By integrating features like market gap detection, price intelligence, and risk analysis, the system enables informed decision-making, reduces market uncertainty, and promotes sustainable business growth.

Keywords: Market intelligence, e-commerce analysis, sentiment analysis, business opportunity, small business, machine learning

Downloads: | DOI: 10.17148/IARJSET.2026.13457