ABSTRACT: The purpose of this paper is to look into how men and women differ in their investment preferences. This research looks into the differences in investment options between men and women. Seven investing vehicles, including shares, government securities, mutual funds, bank deposits, post office deposits, real estate, and gold/silver, were chosen to see how investment preferences of men and women working in private sector organizations differ. Men prefer to invest in mutual funds and bank deposits, whereas women prefer to invest in gold/silver and bank deposits since they are more risk adverse.

| DOI: 10.17148/IARJSET.2022.9313