Abstract: Before 16 months, no one in India was aware of the corona virus (COVID-19), but now this virus has spread to almost every country, particularly India, where it infected 25,341,839 individuals, resulting in 279,919 fatalities and 21,754,130 recoveries (as on 18th May,2021, Source-Worldometer information). The COVID -19 pandemic has now entered a hazardous phase of the second wave, demanding a global relockdown. The economy of all nations is experiencing a significant slowdown; rapidly declining stock markets, transportation limitations, a shortage of supplies, and unemployment are the key concerns globally. The epidemic has caused the healthcare systems of countries all across the world to collapse. Due to the fear of becoming infected with the Corona virus and the need to preserve physical distance, most individuals are turning to internet purchases during the lockdown time. Purchasing drugs using a digital platform is not an exception owing to the simplicity of access in one click with safety during the COVID-19 epidemic. E-pharmacies, in collaboration with offline pharmacies, have played a significant role in assisting the nation in its fight against the COVID-19 epidemic 24 hours a day, seven days a week. Online marketing and internet marketing are other terms for digital marketing. Because of the ease, online drug purchases are becoming increasingly popular throughout the world. Companies offer everything marketing from prescriptions to other healthcare supplies on internet websites. The Indian healthcare sector is expanding rapidly, and both online and offline pharmacies are now in operation. The Indian pharmacy business is massive, estimated by industry to be worth over Rs1.2 lakh crore, and the internet pharmacy sector, believed to be a fraction of that at Rs 700-800 crore, has been hampered by regulatory hurdles that are finally beginning to ease. (2017, Economic Times) The expansion of Internet businesses poses a significant challenge to these traditional businesses. This paper focusses on E-Pharmacy and digital marketing in COVID pandemics from many perspectives.

Keywords: COVID-19 pandemic, E-Pharmacy, medical practitioner, Digital marketing, Consumer perspectives, etc.

PDF | DOI: 10.17148/IARJSET.2021.8628

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