An organization is a set up where individuals come together and work in unison to achieve a common goal. Individuals working together in an organization to earn their bread and butter as well as make profits are called employees. Employees are the lifeline of an organization and contribute effectively to its successful running and profit making. An organization cannot survive if the employees are not serious about it and are more concerned about their personal interests.In this era of hyperactive environment, the formulation and implementation of traditional human resource management (HRM) strategies and practices are not enough to retain talented workforce. Employee retention is considered as the heart of organizational successPeople have grown more demanding with respect to their jobs and duties. The basic aim of employee retention strategies and practices is twofold within the organizations. One is to reduce employee turnover and, second, to considerably reduce the associated expenses of hiring and training and orientation of the new employees.

| DOI: 10.17148/IARJSET.2023.10126