Abstract: Operational efficiency plays a critical role in ensuring competitiveness, profitability, and long-term sustainability in the fast-evolving automobile retail sector. This study investigates key strategies and tools adopted by automobile retail stores to enhance their operational efficiency, with special focus on Lean methodology implementation. The objective is to evaluate current operational practices, understand employee perspectives, and identify the impact of factors such as automation, employee training, and process standardization. Using a descriptive research design, the study collected data from 63 respondents through structured questionnaires. The responses were analyzed using percentage analysis, Chi-Square tests, and One-Way ANOVA. Findings reveal a growing inclination toward Lean adoption and digital tools, yet highlight disparities in familiarity and implementation effectiveness across age groups. Operational bottlenecks such as communication gaps and resource mis-allocation were also observed. The study emphasizes the need for customized Lean training programs, standardized process frameworks, and digital integration to bridge efficiency gaps. By fostering a culture of continuous improvement and aligning employee practices with technological advancements, automobile retail stores can significantly elevate their service delivery and operational resilience. This research contributes to the limited body of literature exploring the intersection of Lean practices and demographic factors in automobile retail operations. Recommendations include enhancing internal communication, introducing KPI-based monitoring, and leveraging automation for repetitive task management.

Keywords: Operational Efficiency, Lean Methodology, Automobile Retail, Process Optimization, Digital Tools, ANOVA, Chi-Square Analysis.

| DOI: 10.17148/IARJSET.2025.12510