ENHANCING ORGANIC TRAFFIC USING SEO PRACTICES

Abstract: Search Engine Optimization (SEO) has emerged as a critical digital marketing strategy for improving website visibility and driving organic traffic. This study examines the effectiveness of SEO practices in enhancing organic traffic. The research focuses on key SEO components such as keyword optimization, content quality, backlink strategies, and technical performance. Using a descriptive and analytical research design, data was collected through structured questionnaires and supported by secondary sources such as Google Analytics and Search Console. The findings indicate that effective implementation of SEO techniques significantly improves website ranking, user engagement, and overall digital presence. The study also highlights the importance of continuous optimization and data-driven strategies in achieving sustainable growth in a competitive online environment.

Keywords: Organic Traffic, Digital Marketing, Search Engine Optimization (SEO)