Abstract: Digital marketing has become an important marketing platform used by business organizations in an effort to grow their market and reach consumers and sell more products. With the increasing trend of internet and social media usage, businesses are increasingly using various marketing strategies to promote their products and influence consumers’ purchase behavior. This study aims to assess the impact of various digital marketing strategies on product sales and explore how it contributes to customer awareness and purchase behavior. The research design of this study is descriptive in nature and is conducted using primary data collected from respondents using a structured questionnaire. Statistical methods such as percentage analysis, correlation analysis, and ANOVA were also conducted to analyze the impact of various marketing strategies on product sales. The results of this study indicate that digital marketing is beneficial in increasing brand awareness and customer interaction. However, it is also important to state that its impact on product sales is also subject to the effectiveness of marketing strategies and customer perception of digital marketing.

Keywords: Online Marketing, Selling products, Social Media Marketing, Internet Advertising, Customer behavior.

Downloads: | DOI: 10.17148/IARJSET.2026.13498