Factors Influencing Investment Decisions Among Women: An Empirical Study

Abstract: Investment plays a vital role in financial planning and helps individuals achieve long-term financial security and wealth creation. In the modern economic environment, women are becoming more financially independent and actively participating in financial decision-making. With better education, employment opportunities, and awareness about financial management, women are showing greater interest in saving and investing their income wisely.

Earlier, investment decisions were mostly handled by male members of the family, but today women are taking independent financial decisions for their personal growth and family welfare. They invest in various financial instruments such as bank deposits, gold, insurance, mutual funds, real estate, and stock markets based on their income, risk tolerance, and future goals.

Keywords: Investment, Investment Decisions, Financial Literacy, Wealth Creation, Savings, Mutual Funds