Abstract: This study investigated the financial feasibility of using Augmented Reality in the construction of geometrically complex brick wall designs. Implementation Cost Analysis was conducted to determine the Cost Benefit Ratio (CBR) of AR use. The study involved the installation of three different brick walls with different curvature using AR and the traditional method. The results showed that the use of AR is financially feasible for geometrically complex brick walls. The CBR for Wall Type 1 (which was a straight wall) was 0.04, indicating the unfeasibility of using AR in the construction process. For the more complex walls (Wall Type 2 and Wall Type 3), the CBR increased almost ten times from Wall Type 2 (2.81) to Wall Type 3 (13.28), indicating that AR method is more feasible for more geometrically complex brick walls. The study found that using the AR construction method for the most geometrically complex brick wall (Wall Type 3) resulted in potential savings of $490.09 ($27.22/square feet) in the construction cost. Based on these findings, it is recommended to use AR in the construction of geometrically complex brick walls for cost savings. However, AR was found unfeasible for straight walls.

Keywords: Augmented Reality; Implementation Cost Analysis; Cost-Benefit-Analysis; Complex Design; HoloLens; Brick Wall.

| DOI: 10.17148/IARJSET.2025.12401