Abstract: Market competition certainly can’t be avoided considering the number of similar companies that have appeared. That’s way Human Resource Planning (HRP) using the McKinsey 7S Model Concept at the Start Up maternity clinic in the face of that competitor. This study resulted in conceptual modeling of human resource development strategies of stakeholders with increased productivity in realizing the establishment of the Start Up Clinic that will compete to serve the Community, especially Mothers. This HR concept strategy is a strategic action to give produces the competence and health industry of the human resource capacity development program meaning. Human Resource Investment is an intellectual investment that has significance for the business development of Start Up Clinic and improve services to the society, especially mothers.

Keywords: Maternity Clinic, Star Up, Human Resources, McKinsey 7S Model

| DOI: 10.17148/IARJSET.2018.593